강릉 지역 남자 대학생의 니트웨어 선호도 연구

Abstract

This work looked into the college student's knitwear preference among the diverse male age groups. On the basis of findings, this study aims at providing basic materials to draw the active market and develop knitwear product for young man tier group. Convenience sampling was performed against male collegians in the City of Gangneung. As a research tool, questionnaire method was adopted. Research went through the follow steps. First, this work reviewed the itemized product preference when students select knitwear goods. Second, they were asked what the important elements are in knitwear products. Third, this process examined what the influential factors could be when they purchase these products. The following are research results. In selection of knitwear products, high percentage of preference appeared with a wide range of fabric usability in such an outer as coat, pants and jumpers. Unlike this, low percentage of preference showed up in such knitwear products as vest or accessories. Among the important considerations in knitwear goods, aesthetics indicated the relatively higher value, and then practicability and meaningfulness followed in order, respectively. The direct influential components in purchasing the knitwear turned out to be design and personal individuality, and clothing care was also an important considerable factor.