니트산업 현황에 따른 니트웨어 선호도 및 구매행동 연구
Research on the status of the knitting industry and the preference and purchasing behaviour on knitwear
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This research aims to provide the foundation data in design development processes by related knitting companies through surveying the consumer spending of target groups of male and female and suggestions of knitwear features and style preferences. The conclusions of the research are as follows. 1. The trimming preference reflected that “straight trim” was the most preferred for all styles. 2. In regards to the knowledge of material features, understanding of them was in the order of “piling” and “draping”. In contrast, no knowledge of pneumaticity and curling. This lead to the conclusion that the need for effective publicity of information pertaining to the outstanding features of knitwear was evident. 3. Descriptive statistics implemented to inquire about the factors of importance when purchasing knitwear reflected that “design” and “color” were the considered factors in order. 4. Surveyed conclusions for information use showed that preferences were in the order of “visiting the shop” and “Clothes on display or within the shop”. 5. In regards to the factors considered when purchasing knitwear, women showed a higher preference than men in relation to “laundry/needlework factor”. Profound differences were also reflected for “laundry/needlework” in regards to age, educational background and occupation.
Abstract
This research aims to provide the foundation data in design development processes by related knitting companies through surveying the consumer spending of target groups of male and female and suggestions of knitwear features and style preferences. The conclusions of the research are as follows. 1. The trimming preference reflected that “straight trim” was the most preferred for all styles. 2. In regards to the knowledge of material features, understanding of them was in the order of “piling” and “draping”. In contrast, no knowledge of pneumaticity and curling. This lead to the conclusion that the need for effective publicity of information pertaining to the outstanding features of knitwear was evident. 3. Descriptive statistics implemented to inquire about the factors of importance when purchasing knitwear reflected that “design” and “color” were the considered factors in order. 4. Surveyed conclusions for information use showed that preferences were in the order of “visiting the shop” and “Clothes on display or within the shop”. 5. In regards to the factors considered when purchasing knitwear, women showed a higher preference than men in relation to “laundry/needlework factor”. Profound differences were also reflected for “laundry/needlework” in regards to age, educational background and occupation.
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