소비자의 환경의식과 친환경 제품에 대한 태도가 니트웨어 구매의도에 미치는 영향
The Effects of Environmental Consciousness and Attitudes about Eco-Friendly Product Attitude on Knitwear Purchase Intention
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The purpose of this study was to investigate the influence of fashion consumer's environmental awareness on eco-friendly product attitude consumer's consciousness and purchase intention of knitwear. The summary of the study is as follows. First as a result of examining the influence of the environmental awareness of fashion consumers on eco-friendly product attitudes and consumer consciousness the environmental consciousness of fashion consumers was analyzed with the consciousness of citizen activists recycling awareness and resource conservation. It had a significant influence on product attitude. Second as a result of examining the influence of eco-friendly product attitudes and consumer consciousness on the purchase intention of knitwear both eco-friendly product attitudes and consumer consciousness had a significant influence on the purchase intention of knitwear. Third the moderating effect of environmental problem severity had a moderating effect of environmental problem severity between eco-friendly product attitudes consumer consciousness and intention to purchase knitwear. Through this research consumer environmental consciousness factors can further subdivide consumers in the fashion market to present marketing strategies. Above all fashion by revealing the influence on the environmental consciousness environment-friendly product attitude and consumer consciousness of consumers who purchase knitwear The results of this study can be used to develop eco-friendly materials considering the characteristics of knit in the market.
Abstract
The purpose of this study was to investigate the influence of fashion consumer's environmental awareness on eco-friendly product attitude consumer's consciousness and purchase intention of knitwear. The summary of the study is as follows. First as a result of examining the influence of the environmental awareness of fashion consumers on eco-friendly product attitudes and consumer consciousness the environmental consciousness of fashion consumers was analyzed with the consciousness of citizen activists recycling awareness and resource conservation. It had a significant influence on product attitude. Second as a result of examining the influence of eco-friendly product attitudes and consumer consciousness on the purchase intention of knitwear both eco-friendly product attitudes and consumer consciousness had a significant influence on the purchase intention of knitwear. Third the moderating effect of environmental problem severity had a moderating effect of environmental problem severity between eco-friendly product attitudes consumer consciousness and intention to purchase knitwear. Through this research consumer environmental consciousness factors can further subdivide consumers in the fashion market to present marketing strategies. Above all fashion by revealing the influence on the environmental consciousness environment-friendly product attitude and consumer consciousness of consumers who purchase knitwear The results of this study can be used to develop eco-friendly materials considering the characteristics of knit in the market.
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