소비자의 환경 의식과 리사이클링 소재 상품 구매 의도: 아웃도어웨어를 중심으로

Abstract

The fashion industry has increasingly faced criticism for its contribution to environmental pollution caused by overproduction and consumption, which has raised interest in sustainable alternatives such as recycled materials. This study aimed to examine consumers’ perceptions of recycled outdoor wear products and to analyze the relationships among environmental awareness, purchase attitude, purchase intention, and purchase satisfaction. A survey was conducted with consumers in their twenties and thirties who had experience with outdoor wear, and the collected data were analyzed using frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis with SPSS. The results showed that personal environmental awareness had a significant positive effect on purchase attitude, whereas public environmental awareness did not. Purchase attitude was found to positively influence purchase intention, and purchase intention in turn significantly influenced purchase satisfaction. These findings provide academic implications by empirically verifying the sequential structure of environmental awareness, purchase attitude, purchase intention, and purchase satisfaction in the context of recycled fashion products. Furthermore, they highlight the practical importance of enhancing personal environmental awareness, improving product accessibility, and implementing strategic promotions to foster positive consumer attitudes and satisfaction. Despite limitations in sample size, gender distribution, and cross-sectional design, this study contributes to the understanding of consumer behavior toward recycled outdoor fashion and offers directions for future research.