윤석중 문학의 문화콘텐츠 활용 방안 연구 - <윤석중 동요 마을> 구성을 중심으로

Abstract

This study is purposed on specification of making a brand by creating an originative content of culture and tourism with Yoon Suk-jung's works. Although geographical features, relationship and history related with a writer of juvenile stories and Yoon Suk-jung are highly appropriate for the utilization and development of content of culture and tourism, they had not been discussed this business before. Therefore, this study suggests the plan of construct and operation of <Yoon Suk-jung's Village of Children's song> with the background of these contents. Below is the potential effect through the construct of <Yoon Suk-jung's Village of Children's song> . First of all, <Yoon Suk-jung's Village of Children's song> is expected to be the frontier of development of children's culture and tourism industry which keeps within bounds of a wholesome entertainment as well as an unusual distinct brand of 'the birthplace of children's culture industry for the 21st Century'. Second, creating a variety of cultural contents out of <Yoon Suk-jung's Village of Children's song> could have an enormous influence in building value of the cultural brand of local society. Especially, this work has a high value in that it could be a major factor which develops "Region Identity" by suggesting the cultural feature of the area. Third, the industry related with children's literature as an advanced culture industry holds the biggest demand in the publishing market now. Especially, a children's field trip has a huge significance in that it opened a new chapter in exploration of the site of field study for students with family unit. Children's literature industry has enormous possibility to emerge as the center of a field trip in the area of research as well as creation. Lastly, based on the above contents, the potential to apply <Yoon Suk-jung's Village of Children's song> into contents of culture should be examined. Various related research materials would be helpful for this application and a market analysis for each contents should be conducted. In addition, a far-reaching consulting should be prosecuted including public relations, a training program, and a delicate marketing strategy.