화장품 품목별 용기 기능성 의존도가 높은 제품에 관한 연구

Abstract

Background Korean cosmetics are growing in popularity under the influence of so called Hallyu, Korean Wave. The technological level of Korean cosmetic companies is comparable to famous cosmetic companies and Korean companies launch a variety of functional cosmetics as well as formulations. Cosmetic container is an important element for supporting the functions of cosmetics and satisfying customers’ needs. It is important that protecting rights with intellectual property rights through patents of new functional containers. To be competitive by maximizing the profits is also necessary. The purpose of this study is to find out what kind of cosmetic products purchased by mainly considering functional containers. Methods Total of 16 cosmetic products were surveyed for women between 20 and 40 years. Through the questionnaire survey it is asked what products are purchased by considering its functional container and what products are highly dependent on functionality of container. Result Air cushion is the product that consumers depend on the functional container regardless of age. Research shows there are some differences by age groups among the rest of cosmetic products. Considering the function of containers, it is found that 20s bought color cosmetics and 30 ~ 40s bought basic cosmetics. Conclusion There is a difference in the cosmetic products depending on the functionality of the container by age groups. It is important to consider developing new functional containers that satisfy not only visual satisfaction but also the five senses. In addition, protection of intellectual property rights and competitiveness should be secured..