도시 이미지와 간판 정체성 연구

Abstract

Seoul, historical and cultural mass urban city through 600 years, has complex expression because of various image. It starts the huge budget supporting for representative street, Chong Ro & ChungGaechun's signboard remodeling strategy. The success condition of Chongro upgrade reconstruction project is the most interest of the world. It is the magnificent urban planning business. It has more difficulty of signboard's ownership of property right. Now upgrade project is required the flexibility of strategy through many parts of correlation the margin of error and effective executive from building owner and manager, service contractor, environmental city, organ of consultation in Seoul city policy. This thesis represents basic and preparation primary survey of interviews and shows paper survey. This result is shown to the negative response among the large number of on site owner of store This thesis is proved that making the city identity project is first required the design policy from concept, symbol, and modular, shown prepared foundation in Seoul city policy.