OSMU전략에 따른 게임산업 동향 및 발전방안-영상콘텐츠를 중심으로-

Abstract

The current research consists of the analysis of the popular visual contents such as movies, animations, and TV programs adapted into games, and the trends in the implementation of One Source Multi Use (OSMU) strategy in field of game developments. Further more, this research discusses how the concept of OSMU, which is becoming standard concept in development of culture contents, is being applied in field of game development, and the ripple effect brought about from such attempts of applications. According to the research, the success of the games was closely related to having consistency in the development of the game, from the initial stage to planning, marketing, and advertising. Another important factor contributing to the success of the games was the release period. Additionally, instead of having high quality production skills, picking the popular trends and interests matching the release period made the greater value of the developed game. From now on, in development of games, the concept of OSMU must be incorporated from the initial stage, and the trends and interests of the release period must be heavily considered.