기업 미술관을 통한 공간 디자인 마케팅 효과 및 전략에 관한 연구

Abstract

Corporate Social Responsibility in the art Museum of the company increases with the demand arose. And enhance corporate image, corporate and brand identity has been used as a marketing strategy for securing. Consumers spending more and more emotional, especially as carried out corporate social responsibility has become important. The medium space, Company Art Museum and businesses to consumers and businesses to pursue that company's credibility and recognition by imprinted rise is expected. For this study, the space design marketing of Company Art Museum to enhancing corporate image and brand image that brings a positive effect was confirmed. To this end, Company Art Museum that can live up to the present practices are as follows. 1) Company Art Museum through the company's corporate image and promote the public interest, the overall corporate and brand image enhancement is possible. 2) Companies enhance the public awareness against the corporate strategy is needed specifically for the effect. 3) Company Art Museum of the operating companies a good representation of corporate and brand identity that can be up to operating. Consequently, companies throughout the Company Art museum over a substantial profit on a long-term effective corporate and brand image should keep in mind that for the activity.