색채의 상징성과 롤랑 바르트(R. Barthes)의 신화론에 기초한 지자체 심벌마크의 색채와 의미 간의 정합성에 관한 고찰 - 광역시 심벌마크를 중심으로 -

Abstract

Both the color and the symbol mark are the product of embodied abstract concepts. Therefore, the color is one of the numerous embodied symbolic concepts of the symbol mark as an abstract concept. On the other hand, the color, as an essential element of the symbol mark, is used to materialize the abstract values and meanings that the symbol mark is pursuing due to its inherent symbolism. Based on this correlation between the color and the symbol mark, this study is intended to analyze the colors presented in the symbol marks with an analytical method used in Roland Barthes’ mythologies, which provides a significant basis on interpretation of symbols, and examine the consistence of symbols that internalizes social meanings and values of colors as myth. Meanwhile, I take the symbol marks adopted by six metropolitan city governments of Korea as the examples for the study in the belief that the municipal governments of Korea will be able to implement image policies of their symbol marks better if certain significant implications are directly reflected in improvement of image policies of the municipal governments. In this sense, I take six symbol marks from the metropolitan cities including Busan, Incheon, Daejeon, Daegu, Gwangju and Ulsan to analyze the consistence between colors and its inherent meanings and finally derivate the important implications; a great attention needs to be paid to plentiful expression ability of colors in planning the design of the symbol mark.