웹사이트를 통한 도시별 색채활용도와 관계성 연구

Abstract

The image of the city, such as tourism, trade and cultural exchanges that are directly related to current income, for each city urban color image makeover, city brand, to develop elements of the city as a symbol to the rest of the city is applying. We are offline as well as online in the various countries of the world to visit, and the city, the country's image in the web page is easily accessible. In this study, developed by each city by city web site colors and hues used in color image analyzes was to determine whether coherent. Surveyed a large floating population and the development of tourism and culture resources, Seoul, Busan, Jeju was selected as. The color of selected cities in the development of guidelines and related data analysis, symbolic color was represented in each city on the website is used to extract color and the color of the images were analyzed and compared with each other. As a result, through the website of the city's identity has not been passed in the color image, the city developed in the use of color that does not occur very little was known. The city is relatively policy applies color online, offline, if there was a unified color images. But, Busan, Jeju Island, the identity of each city rather than using color to represent the various colors used showed that. On-line and off-line the city's unity was hard to feel the color image, and identity established by the city and its plans for the application in the absence of the correct application could see that.