지방자치단체 도시브랜드의 컬러 전략 연구 - 경기도 지방자치단체의 도시브랜드 마크를 중심으로 -

Abstract

After the local autonomous entity system was introduced in 1995, to secure a competitive edge among other local government has been a crucial matter. Above all the importance of establishing a firm city brand became a trend. It has been a rush to develope a city brand since. This study is tend to research the color trend among the global and local city brands and analyze the color use of 26 local government of Gyeonggi Province comparing to the 20 global city brands. First, 53.8% of local government in Gyeonggi Province used more than 4 colors in their brand mark. This result can be compared to the fact that only 30% of the brands used more than 4 colors in 20 global city brands. Second, the most frequently used color was blue, green and orange. However the most frequently used color in 20 global city brands are red, blue and black. The fact that the brand marks can’t signify their own local character it is not considered as a successful city brand and this fact needs to be improved.