공공시설에서의 이용자 Wayfinding 행태 연구
Study on Wayfinding Behavior of Public Building Users
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초록
점점 복잡해지고 거대해지는 공공시설 내에서 사용자들의 공간 내 효율적 이동을 위한 wayfinding 행태에 대한 연구의 중요성이 커지고 있다. 따라서 본 연구에서는 빌딩 내 공간에서의 wayfinding 과정에서 사용자들이 느끼는 심리적 반응을 파악하기 위해, 근거이론에 입각하여 사용자 심층 인터뷰를 실시하였다. 특히 사용자들이 wayfinding 실패했을때의 행태와 심리에 주목하고, 그 경우 공간에 대한 어떤 반응을 일으키는지 확인하였다. 그 결과 공간에 대한 부정적 심리반응 뿐만 아니라 구매 포기, 재방문 기피 등의 직접적 거부반응도 확인되었다. 또한 공간내 wayfinding에서 중요요소인 사인에 대한 평가와 반응을 파악하였고, 사용자가 느낀 문제점에 대해 조사하였다. 성공적인 wayfinding 시스템 구축을 위해서는 사용자 관점에서의 디자인, 이용자의 이동 경로 파악, 주변 환경과의 조화, 사인 시스템 정보의 구조적 질서 및 일치성 확립, 정보의 공간 순응성 및 유동성, 시스템 디자인시 실제 이용자의 적극적 참여가 필요하다고 결론지어졌다.
Abstract
The importance of the research on the wayfinding behavior for the users' efficient locomotion in the complex large public buildings is getting emphasized. In this research, we performed in-depth interviews with users in order to grasp the psychological reaction which users' display through the wayfinding process in the public building spaces. We made our special attention on users' behavior and psychological reaction in the case of wayfinding failure situation and checked on the users' reaction toward the building space itself. As a result, not only negative psychological reaction, but also the direct behavioral reaction such as the refusal of purchase, avoidance of revisit were observed. Also, the assessment and reaction on sign, one of the important elements in wayfinding, of users were researched as well as the common problems the users' feel. We concluded that wayfinding system design from the users' perspectives, grasp of users' route in the building, harmony within the environment, establishment of logic tree and consistency of information of sign system, adaptability and flexibility of information about the building space, and positive participation of the actual users in the building during the wayfinding design process are required.
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