키네틱 타이포그래피의 인자로서 움직임이 갖는 내포적 의미에 대한 탐색연구 -카일 쿠퍼의 영화 오프닝 타이틀을 중심으로-

Abstract

This study examines the implications of movement in kinetic typography in movie opening titles because such studies were not enough in the past. The reasons why the study focuses on the movement of kinetic typography is that movement is the most characteristic factor in the kinetic typography as media trend changes from static to dynamic. For the analysis of movement, the study categorized it into four: forward and backward (Z axis), left and right (X axis), upward and downward (Y axis), and combined. The study carried out frequency analysis on the 20 opening titles of movies by Kyle Cooper and tried to find out how the subject of opening titles are expressed by the implications that the movement of kinetic typography generates. And the result shows that the movement of kinetic typography has a relationship with the subject of opening titles and it expresses symbolic significance. The study has limitations in that such implications that kinetic typography generates are inferred by a researcher's personal experiences. In that sense, it is lack of objectivity and need further complementary studies. But, the study has significance in that it uses inductive reasoning and it provides a foundation for deductive reasoning study.