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경영자의 관점에서 실무디자이너의 창의성 증진을 위한 통합 모델 개발

Development of an Integrated Model for Enhancing Employed Designers' Creativity from Managers' Perspective

심수인
한국디자인트렌드학회 (Korea Society of Design Trend)|2014.02|한국디자인포럼 (Journal of Korea Design Forum)|제42호|pp. 331-342|DOI 10.21326/ksdt.2014..42.031

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Creativity창의성경영Business디자이너Designer
주제분류디자인

초록

창의성(Creativity)은 새로운 것을 생각해내는 능력으로, 기업이 지속할 수 있는 성장을 가능케 해주는 핵심 역량이기 때문에 비즈니스 분야에서의 창의성 연구는 매우 중요하다. 지금까지 디자이너의 창의성 증진이라는 동일한 주제로 다수의 연구가 발표됐으나, 단편적인 결과들을 취합하여 종합적으로 고찰하는 연구는 아직 부족하다. 따라서 본 연구에서는 경영자의 관점에서 기업 내 고용자인 디자이너의 창의성을 증진하는 요소로 어떤 것들이 있는지 종합적으로 제시하는 모델을 개발한다. SSCI 학술지에 게재된 기업 내 고용자의 창의성 증진에 관한 연구 220개를 기술분석 및 내용분석한 결과, 기업 내 고용자의 창의성 증진에 영향을 미치는 요소는 개인적 요인, 조직적 요인, 업무적 요인, 수단적 요인, 위험적 요인의 5가지로 분류되었다. 아울러, 디자이너의 창의성 증진을 위한 통합 모델에서 디자이너가 창의성을 발휘하기 위한 전제 조건은 다양, 자율, 도전, 긍정, 안정, 보상의 6가지 가치로 구성되었으며, 각 조건에 영향을 미치는 요인 서로 다른 양상을 나타내었다. 연구 결과를 토대로 기업에서 디자이너의 창의성 증진을 위해 기울여야 하는 노력에 대한 논의가 제시되었다.

Abstract

Creativity, defined as the ability to think of new ideas, is an important research topic in business because it is a competitive advantage enabling a firm’s sustainable growth. Although previous studies examining the common topic—enhancing the creativity of designers (as employees of a firm)— has been published in various journals, there is little effort to integrate the fragmentary results of the previous studies into a comprehensive study. Thus, this study aims to develop a conceptual model comprehensively presenting the factors in enhancing the designers’ creativity from a perspective of business managers. Results of the descriptive analysis and content analysis of 220 articles about enhancing employees’ creativity, published in SSCI journals, show five factors—individual, organizational, operational, instrumental, and risky factors— influencing the enhancement of employees’ creativity. In the integrated model for the enhancement of designers’ creativity, six premises—diversity, autonomy, challenge, optimism, stability, reward— are emerged and linked to different factors influencing the enhancement of employees’ creativity, respectively. Based on the results, organizational efforts for enhancing of designers’ creativity are discussed.

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