컨템포러리 아트에 반영된 캐릭터디자인의 경향에 관한 고찰

Abstract

Background According to the media expansions such as the internet, a smartphone based on the rapid development of Digital technologies, the tendency of world art has been changed rapidly. Contemporary Art which is called same-age art but different from modern art has been reflecting these changes. And artists and audiences are communicating directly through Contemporary Art. Nowadays Pop Art represented as the more familiar art to the public has been developed into Neo-Pop Art and using character design in its works. Most of all, the study about the form of expression and the tendency is the essential part of research to understand Contemporary Art. Methods This study first selected significant Neo-Pop Artists who have been using Character Design for their art activities and studied its developing process in their works. Based on an examination of the previous research and dissertations, it tries to find the basic foundation of the theory and contemplate the tendency about how Character Design has been used in artists’ works. Results Neo-Pop Artists have succeeded in making their works distinctive by using Character Design and been using Character Design more extensively to express their own identities because the public already felt bored on the existing characters. Conclusion As one part of Contemporary Arts, Neo-Pop Artists use sometimes existing famous characters and make new ones to express their identities in the pure art area. They are using the internet to communicate with the public and deliver their identities. If they succeed to communicate with the public and gain the sympathy via their characters, they could make Art collaboration with various companies and retain market potential.