인터넷 접속환경을 고려한 공공기관 영문 웹사이트의 타이포그래피에 관한 연구

Abstract

Background The importance of the government English websites that provides information about the city is getting bigger, however, the web designers are not aware of the website's English typography. In the meantime, there have been many researches and experiments on the Korean typography of websites in Korea, but the study of typography in the English websites has been insufficient. Methods Study the visual representation(font, color, alignment, text block width and readability) and be implemented the technical methods(HTML, text image, CSS, font embedding, Flash and Ajax) of the typography on English websites. Also, analyze the government's English websites in south Korea. The purpose of this study is to analyze how to use typography of English websites and utilize English typography in various internet environments. Result In the case of government English websites in south Korea, most similar problems were found, such as excessive use of textual images, image file capacity, and lack of alternative text. This is a result of the web designers not focusing on the internet environment of the visitors, but on the brilliant design technique. Conclusion The most important consideration in the visual representation of English typography on websites is the websites are viewed by visitors same as the intention of the designers. In the case of the English websites, the major visitors are foreigners, so it is necessary to consider their internet environment such as the use of broadband Internet, the possession of English fonts and major browsers what they use mostly.