업사이클링 패션제품의 지각된 위험 차원과 신뢰, 구매의도 및 추천의도의 영향 관계
The Influence of Perceived Risk of Up-cycling Fashion Product on Trust, Purchase Intention and Recommendation Intention
0
조회
0
다운로드
21
인용
0
참고문헌
키워드
초록
This study identifies factors of perceived risk of up-cycling fashion products and investigates perceived risk factors that influence consumers' trust, purchase intention, and recommendation intention towards upcycling fashion products. We also examine the relationship of trust, purchase intention, and recommendation intention for upcycling fashion products. A qualitative research method using a free narrative form and depth interview were used. The perceived risk from up-cycling fashion products generated 5 factor solutions: aesthetic risk, sanitary risk, social risk, performance risk, and economic risk. Next, 201 effective data were collected from a questionnaire survey and analyzed with SPSS 22.0. The results are summarized as follows. First, aesthetic risk and performance risk had a negative effect on products. Second, aesthetic risk and performance risk had negative influence on purchase intention for upcycling fashion products. Third, performance risk had a negative impact on recommendation intention for upcycling fashion products. Fourth, trust had positive effect on purchase intention and recommendation intention for upcycling fashion products. The results of the current study provides various theoretical and practical implications for marketers and retailers interested in up-cycling fashion products.
Abstract
This study identifies factors of perceived risk of up-cycling fashion products and investigates perceived risk factors that influence consumers' trust, purchase intention, and recommendation intention towards upcycling fashion products. We also examine the relationship of trust, purchase intention, and recommendation intention for upcycling fashion products. A qualitative research method using a free narrative form and depth interview were used. The perceived risk from up-cycling fashion products generated 5 factor solutions: aesthetic risk, sanitary risk, social risk, performance risk, and economic risk. Next, 201 effective data were collected from a questionnaire survey and analyzed with SPSS 22.0. The results are summarized as follows. First, aesthetic risk and performance risk had a negative effect on products. Second, aesthetic risk and performance risk had negative influence on purchase intention for upcycling fashion products. Third, performance risk had a negative impact on recommendation intention for upcycling fashion products. Fourth, trust had positive effect on purchase intention and recommendation intention for upcycling fashion products. The results of the current study provides various theoretical and practical implications for marketers and retailers interested in up-cycling fashion products.
참고문헌 (40)
- An, J. M., "A study on virtual store brand names and brand extensions of electronic commerce: Based on the customer perceived risks", 석사, pp.2000
- 채혜숙, "지속 가능한 느린 디자인 특성과 현대 패션의 상관성에 관한 연구", 한국의류학회지, 33(4), pp.531~542 (2009), 한국의류학회
- Choi, S. J., "Risk perception, risk reduction behavior and postpurchase satisfaction of housewife consumers as a children's clothing buyer", 석사, pp.2003
- 최세린, "국내 대학생의 패션의류제품 업사이클링 인식도 조사", 한국의류산업학회지, 16(1), pp.111~117 (2014), 한국의류산업학회
- Chung, M. S., "The effects of interactivity and reputation of internet shopping malls on trust and repurchase intention of fashion products", Journal of Human Ecology, 15, pp.7~22 (2005)
- Cox, D. F., "Perceived risk and consumer decision-making: The case of telephone shopping", Journal of Marketing Research, 1(4), pp.32~39 (1964)
- Fishbein, M., "Belief, attitude, intention and behavior" (1975), Addison-Wesley
- Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), pp.39~50 (1981)
- 하숙녕, "업사이클링 디자인 활성화를 위한 기업 사례 연구", 디자인학연구, 26(3), pp.305~325 (2013), 한국디자인학회
- Hair, J. F., "Multivariate data analysis" (1998), Prentice Hall
- 홍희숙, "천연염색 의류제품에 대한 지각된 위험과 혜택-천연염색 제품지식에 따른 차이-", 한국의류학회지, 32(9), pp.1343~1355 (2008), 한국의류학회
- Jung, M. E., "Satisfaction for exposition tour products: Its relationship with repurchase and recommendation behavior", Journal of Tourism Sciences, 24(2), pp.235~252 (2000)
- Kang, J. Y., "What are consumers afraid of? understanding perceived risk toward the consumption of environmentally sustainable apparel", Family and Consumer Sciences Research Journal, 41(3), pp.267~283 (2013)[DOI]
- Kim, C. J., "Product characteristics of clothing and risk perception and risk reduction behavior of consumers", Journal of the Korean Society of Costume, 25, pp.41~62 (1995)
- 김현주, "A Study of High Value-Added Upcycled Handbag Designs for the Dubai Luxury Fashion Market", 한국패션디자인학회지, 14(1), pp.173~188 (2014), 한국패션디자인학회
- 김효정, "지각된 가치와 위험이 인터넷 패션 쇼핑몰의 수입패션제품 구매행동에 미치는 영향", 복식, 61(4), pp.63~75 (2011), 한국복식학회
- 김현경, "서비스 신뢰와 충성도의 결정요인 및 발달과정에 대한 정성적 분석", 마케팅연구, 19(4), pp.1~34 (2004), 한국마케팅학회
- 김선아, "업사이클링 디자인을 통한 비즈니스 창출에 관한 연구; 더나누기 프로젝트 사례를 중심으로", 기초조형학연구, 15(2), pp.59~71 (2014), 한국기초조형학회
- 고은주, "The effect of Attributes of Innovation and Perceived Risk on Product Attitudes and Intention to Adopt Smart Wear", Journal of Global Scholars of Marketing Science(마케팅과학연구), 18(2), pp.81~101 (2008), 한국마케팅과학회[DOI]
- 권정숙, "지속가능성의 관점에 기초한 업사이클 패션 디자인의 특성", 한국의류산업학회지, 14(1), pp.13~23 (2012), 한국의류산업학회[DOI]
- Y.-H. Kwon, "Catalog vs Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations", Clothing and Textiles Research Journal, 10(1), pp.13~19 (1991), SAGE Publications[DOI]
- 이동일, "온라인 시장진입기업의 신뢰관리 메카니즘에서 초기신뢰, 신뢰, 불신의 역할", 중소기업연구, 30(3), pp.99~120 (2008), 한국중소기업학회
- A strategy for the upcycle center in Gyeonggi-do, "Lee, J. I.", Gyeonggi Research Institute, ~ (2014)
- Improvement plans of waste statistics survey, "Lee, J. I.", Gyeonggi Research Institute, ~ (2007)
- Lim, K. B., "The influences of risk perceptions and clothing involvements on information search behavior", Journal of the Korean Society of Clothing and Textiles, 25(2), pp.206~216 (2001)
- D. H. McKnight, "INITIAL TRUST FORMATION IN NEW ORGANIZATIONAL RELATIONSHIPS", Academy of Management Review, 23(3), pp.473~490 (1998), The Academy of Management[DOI]
- Minshall, B., "Fashion preferences of males and females risk perceived and temporal quality of styles", Home Economics Research Journal, 10(4), pp.369~379 (1982)
- 나영주, "친환경 섬유의류 제품의 감성 선호도와 신뢰도 조사 연구", 한국의류산업학회지, 14(3), pp.430~437 (2012), 한국의류산업학회[DOI]
- 나윤규, "인터넷 쇼핑에서의 지각된 위험과 신뢰가 지각된 유용성, 태도 및 패션상품 구매의도에미치는 영향", 한국의류학회지, 32(5), pp.834~845 (2008), 한국의류학회
- 남은하, "인터넷 패션소비자의 위험지각이 구매결정행동에 미치는 영향", 한국의류학회지, 33(11), pp.1707~1718 (2009), 한국의류학회
- Nooteboom, B., "Trust: Forms, foundations, functions, failures and figures" (2002), Edward Elgar Publishing, Inc
- 박현희, "비주얼 머천다이징 적합성 지각이 브랜드 태도와 구매의도에 미치는영향: 지각된 위험의 매개효과를 중심으로", 한국의류산업학회지, 16(2), pp.235~244 (2014), 한국의류산업학회
- 박자명, "중고등학생의 업사이클링 인지와 업사이클 패션제품 구매행동에 따른 환경의식, 의복재활용행동, 패션관심", 한국가정과교육학회지, 26(2), pp.89~99 (2014), 한국가정과교육학회
- Reichheld, F., "Zero defections: Quality comes to services", Harvard Business Review, 65(8), pp.105~111 (1990)
- 우승현, "소셜커머스에서 패션제품 소비자의 브라우징 동기, 위험지각이 구매의도에 미치는 영향", 한국의류학회지, 37(6), pp.772~785 (2013), 한국의류학회[DOI]
- Jongsuk Ye, "The Effects of Offline Company Trust on Online Shopping Mall Trust and e-Loyalty", 아시아마케팅저널, 1(2), pp.1~9 (2007), 한국마케팅학회
- 임은영, "업사이클링 디자인 특성에 따른 작품사례 분석", 기초조형학연구, 15(2), pp.483~493 (2014), 한국기초조형학회
- Yun, Y. J., "The effect of relationship marketing implement factors on trust, satisfaction, and repurchase intention of the masstige fashion brand", 석사, pp.2009
- (2012)[URL]
- (2014)[URL]