전통사찰 순례 관광의 성과와 새로운 모색

Abstract

This discussion considered the development of the traditional temple pilgrimage project through the performance and evaluation of the Korea 33 Guanyin Holy Land Pilgrimage Project, which has been carried out by the Cultural Corps of Korean Buddhism. This was first evaluated for the 33 Guanyin Holy Land Pilgrimage, and the results of conducting research on re-selection of temples that can be Guanyin Holy Land throughout the country were evaluated. I examined the prospects of pilgrimage to the Holy Land in traditional temples. Based on the excellent cultural resources of Korea's traditional temples, we looked at the sufficient possibilities and endless capabilities to make tourism resources. A pilgrimage to the Guanyin Holy Land Pilgrimage, which is highly likely to link the characteristics of Korean Buddhism with cultural symbolism and cultural resources, is likely to be a successful example of religious tourism and cultural tourism. I proposed the development and utilization of pilgrimage to traditional Buddhist temples. First of all, I think it is important to secure the experience element of pilgrimage to the Holy Land. To this end, more active storytelling work is needed to develop a program to share the pilgrims' experiences, and provide detailed information about the Holy Land. Second, it was suggested that more diverse cultural tourism products should be developed. In this discussion, a proposal was made for the development of pilgrimage to the Holy Land based on traditional temples. First, it is urgent to find ways to reorganize and utilize cultural resources by the nature of traditional temples. Second, it is necessary to establish a program to analyze and utilize story resources of pilgrimage temples. Third, cultural experiences and rituals of faith that can be used throughout the pilgrimage temple should be developed, leading to the experience and providing an opportunity to imprint the brand experience. Next, we proposed the establishment of the Holy Land Pilgrimage Brand Identity. In addition, it proposed the expansion and reorganization of the operating organization system, the introduction of the Holy Land Certification System, and the establishment of a venue for communication. Through this discussion, we will contribute to a new leap forward in the pilgrimage project of traditional temples that can modernize and expand the value of traditional Korean temples.