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Clarifying the relationship between materialism and well-being: testing for reciprocal and third-variable effects

George P. Moschis|Fon Sim Ong|Sarinya Laisawat|Jaratchwahn Jantarat
한국마케팅과학회 (Korean Scholars of Marketing Science)|2012.01|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제22권 제1호|pp. 45-69|DOI http://dx.doi.org/

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참고문헌

키워드

well-beingself-esteemstresslife satisfactionmaterialism自尊压力实利主义幸福感生活满足感
주제분류경영학

초록

Although consumer researchers have investigated the relationship between materialism and well-being (life satisfaction and self-esteem) for decades, their findings have been neither consistent about the nature of this relationship nor conclusive as to the direction of causality. The present study attempts to examine the reciprocal relationships of these variables using a large-scale survey in Malaysia. The emerged relationships between materialism and the two measures of well-being are subjected to a rigorous test for assessing the direction of causality. The results show that materialism has no significant impact on well-being, and the same two measures of well-being (life satisfaction and self-esteem) have no effect on materialism. However, the study finds stress to moderate the causal effect of well-being on materialism. High levels of well-being appear to promote materialistic values only among those Malaysians who report low levels of chronic stress. Implications and directions for future research are suggested for marketing practitioners and consumer researchers.

Abstract

Although consumer researchers have investigated the relationship between materialism and well-being (life satisfaction and self-esteem) for decades, their findings have been neither consistent about the nature of this relationship nor conclusive as to the direction of causality. The present study attempts to examine the reciprocal relationships of these variables using a large-scale survey in Malaysia. The emerged relationships between materialism and the two measures of well-being are subjected to a rigorous test for assessing the direction of causality. The results show that materialism has no significant impact on well-being, and the same two measures of well-being (life satisfaction and self-esteem) have no effect on materialism. However, the study finds stress to moderate the causal effect of well-being on materialism. High levels of well-being appear to promote materialistic values only among those Malaysians who report low levels of chronic stress. Implications and directions for future research are suggested for marketing practitioners and consumer researchers.

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