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Explaining the link between materialism and life satisfaction: A life course study in Turkey

Betul Balikcioglu|Zerrin Arslan
한국마케팅과학회 (Korean Scholars of Marketing Science)|2020.01|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제30권 제1호|pp. 4-17|DOI https://doi.org/10.1080/21639159.2019.1613911

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키워드

stresslife satisfactionmaterialism压力Life coursefamily disruptions生命历程物质主义生活 满意度家庭破裂
주제분류경영학

초록

The relationship between materialism and life satisfaction has been widely researched, but the direction of the presumed caus￾ality is a subject of debate. Most previous studies suggest that materialism makes people unhappy, other research suggests that unhappiness may promote materialism, while some researchers suggest that they emerged relationship may be the result of third variables. Such speculations remain largely unanswered in part because previous studies have ignored the mechanisms that explain the development of these orientations. The present study uses the life course approach to explain the mechanisms that may lead to the observed relationship between materialism and life satisfaction in Turkey. Despite its cross-sectional nature, the study findings suggest that the emerged relationships between the two variables reported in previous studies may develop relatively inde￾pendent of each other; and they may explain the inconsistent findings about the nature of the relationship between the two variables. The findings raise the issue of whether the two variables are causally related or whether they are causally related as strongly as it was originally thought.

Abstract

The relationship between materialism and life satisfaction has been widely researched, but the direction of the presumed caus￾ality is a subject of debate. Most previous studies suggest that materialism makes people unhappy, other research suggests that unhappiness may promote materialism, while some researchers suggest that they emerged relationship may be the result of third variables. Such speculations remain largely unanswered in part because previous studies have ignored the mechanisms that explain the development of these orientations. The present study uses the life course approach to explain the mechanisms that may lead to the observed relationship between materialism and life satisfaction in Turkey. Despite its cross-sectional nature, the study findings suggest that the emerged relationships between the two variables reported in previous studies may develop relatively inde￾pendent of each other; and they may explain the inconsistent findings about the nature of the relationship between the two variables. The findings raise the issue of whether the two variables are causally related or whether they are causally related as strongly as it was originally thought.

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