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Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster

Julie Z. Sneath|Russell Lacey|Pamela A. Kennett-Hensel
한국마케팅과학회 (Korean Scholars of Marketing Science)|2014.03|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제24권 제2호|pp. 129-147|DOI http://dx.doi.org/10.1080/21639159.2014.881112

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키워드

depressionnatural disastervulnerabilityconsumer behavior消费者行为自然灾害chronic stress慢性压力沮丧弱点
주제분류경영학

초록

This research is composed of two cross-sectional studies that examine the lingeringemotional distress associated with a natural disaster and extend the understanding of itsimpact on consumption attitudes and behaviors when victims are confronted with additionalchallenges. The first study examines victims’ (n ¼ 426) depression-induced impulsive andcompulsive buying after Hurricane Katrina; the second investigates how the recession hasexacerbated victims’ (n ¼ 191) lingering stress and depressive states, and the effects ofthese on consumption. These historical events provide a unique opportunity to extend thelife event and disaster research and to examine the relationship between negative events andspecific consumer behaviors. Results indicate that, years later, compulsive buying has notsubsided, and the adversity brought on by the recession appears to have contributed toextended depressive states. Implications for marketers and public policy makers arediscussed, as they relate to how vulnerable consumers cope with negative life events.

Abstract

This research is composed of two cross-sectional studies that examine the lingeringemotional distress associated with a natural disaster and extend the understanding of itsimpact on consumption attitudes and behaviors when victims are confronted with additionalchallenges. The first study examines victims’ (n ¼ 426) depression-induced impulsive andcompulsive buying after Hurricane Katrina; the second investigates how the recession hasexacerbated victims’ (n ¼ 191) lingering stress and depressive states, and the effects ofthese on consumption. These historical events provide a unique opportunity to extend thelife event and disaster research and to examine the relationship between negative events andspecific consumer behaviors. Results indicate that, years later, compulsive buying has notsubsided, and the adversity brought on by the recession appears to have contributed toextended depressive states. Implications for marketers and public policy makers arediscussed, as they relate to how vulnerable consumers cope with negative life events.

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