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현대 소비문화의 형성과정에 나타나는 젠더의 정치성과 고착화, 그리고 그 전복적 대응

Gender Politics and Modern Consumer Culture

권혜경
한국영미문학페미니즘학회 (The Korean Society For Feminist Studies In English Literature)|2006.06|영미문학페미니즘 (Feminist Studies in English Literature)|제14권 제1호|pp. 5-28

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참고문헌

주제분류영어와문학

초록

Abstract

Hye-Gyong KwonThis article shows how the conception of femininity has been appropriated and manipulated in male-dominated constructions of the female consumer and presents alternative models that can subvert such constructions. Women have always played a key role as major consumers, but their role has traditionally been defined as passive and irrational, with women themselves often degraded to the status of commodity. The female consumer must free herself from the male gaze and discover her own subjective gaze in order to become a true subject of consumption--one who embodies her own narcissistic desire for objects/commodities as well as her own feminine pleasure. Furthermore, women consumers must open up the discourse of consumer culture beyond the current limits of Western consumerism to embrace a more global perspective. Their activities as consumers also need to be viewed from a more materialist and eco-feministic perspective. To counter prevailing Western models of consumerism, they must develop new and subversive strategies such as “sustainable consumption” and “consumer liberation” to give birth to genuine consumer-subjects who can be productive agents as consumers.

참고문헌 (26)

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관련 논문AI추천

現代 消費社會의 패션에 表現된 포스트모던페미니즘朴美玲한국패션비즈니스학회 · 패션 비즈니스2003 · 제7권 제2호현대 패션에 표현된 젠더(Gender)에 관한 연구박미령한국의류산업학회 · 한국의류산업학회지2003 · 제5권 제4호젠더이론의 지형 변화와 페미니즘 문화연구 읽기김미영한국여성학회 · 한국여성학2011 · 제27권 제3호군사화와 성의 정치김엘리민주주의법학연구회 · 민주법학2004 · 제0권 제25호몸의 소비분화적 의미와 현상에 대한 고찰정주원한국소비문화학회 · 소비문화연구2006 · 제9권 제1호현대 패션 룩(Fashion Look)에 표현된 성(性) 정체성김영민, 이연희복식문화학회 · 복식문화연구2005 · 제13권 제5호

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