現代 消費社會의 패션에 表現된 포스트모던페미니즘

Abstract

The purpose of this study is to examine the concept of modern consumer society and to analyze howthe meaning of postmodern-feminism is consumed into what image of preference in fashion.The function of modern society has changed into the system which is centered around consumptionfrom the one that emphasizes labor and production of mass consumption age by mass production.In this consumer society, consumption means just not to waste of production but to consume thecommodity sign reflected on the desire of a moderner. In other words, it means what is consumed willbe the meaning, preference, symbol, and image mood not goods itself with physical feature.Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed,taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea,regarding sex distinction as a socially organized category contrary to womens identity of biologicalaspect suppressed in the paternal system of value.Especially it has demanded only one type on sex should be translated into a distinctive quality,multiple meaning, and sex.Accordingly in modern fashion, this aspect is expressed like the followings :distinction into womens image evaded fixation, multiple meaning into image of androgyny, multiplesex into that of mixture.And this is used as the image of symbolic goods, also the purpose of brand difference.