대중매체 담화에서의 ‘(강제)소환’ 연구: 포지셔닝 이론의 관점에서
‘(Kangcey)sohwan’ in public media discourse: From the perspective of positioning theory
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This paper investigates the expression (kangcey)sohwan in media discourse from the perspectives of Positioning Theory (Davies and Harré 1990/1999). It first notices a dearth of research on the emergent meaning of (kangcey)sohwan in spite of its linguistic sustainability and wide circulation, and argues that it thus deserves a linguistic investigation. Then, the present study examines its five similarities to those of (kangcey) sohwan in its official sense as positioning triggers and its differences from those of (kangcey) sohwan according to four positioning modes. In consequence, the current study maintains that the emergent (kangcey)sohwan operates as a conventionalized positioning trigger, which invariably launches positioning as a lexicalized, fixed expression. In so doing, it illustrates that Positioning Theory has the potential for linguistic investigations.
Abstract
This paper investigates the expression (kangcey)sohwan in media discourse from the perspectives of Positioning Theory (Davies and Harré 1990/1999). It first notices a dearth of research on the emergent meaning of (kangcey)sohwan in spite of its linguistic sustainability and wide circulation, and argues that it thus deserves a linguistic investigation. Then, the present study examines its five similarities to those of (kangcey) sohwan in its official sense as positioning triggers and its differences from those of (kangcey) sohwan according to four positioning modes. In consequence, the current study maintains that the emergent (kangcey)sohwan operates as a conventionalized positioning trigger, which invariably launches positioning as a lexicalized, fixed expression. In so doing, it illustrates that Positioning Theory has the potential for linguistic investigations.
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