온라인 의사소통 환경에서 긍정적 대화 연구: 유튜브 동영상 실시간 채팅글과 댓글을 중심으로
Positive Talks in Online Communication Spaces: Based on YouTube Video Live Chat and Comments
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The aim of this study is showing distinctive features of online live talk expressing positive or friendly assessment such as compliment, encouragement, or interest based on YouTube media chat data. Within the positive discourse context, the live chat and comments are observed in order to discover specific organized structures through a conversational analytic approach. The talker’s positive assessment is revealed in three different aspects. When conversational participants put their positive talk forward, they make the consistent use of repetition, the frequent use of nonverbal marks, and the simplified use of words or sentences. It is also observed whether there exists a discrepancy in the assessed subjects. In the case of YouTube characters appearing in video like hosts or customers, favorable or positive talks are presented at the early stage of live chatting and the length of their talk is mainly short and simple with consistently analogous flow to others. On the other hand, when the assessed subject is the content itself, the participants usually tend to post their opinion at length and more subjectively with little regard to the others’ attitude of assessment. Although not all, these points of results are assumed to be distinctive characteristics discovered under the online communicative circumstance, compared to face-to-face communication.
Abstract
The aim of this study is showing distinctive features of online live talk expressing positive or friendly assessment such as compliment, encouragement, or interest based on YouTube media chat data. Within the positive discourse context, the live chat and comments are observed in order to discover specific organized structures through a conversational analytic approach. The talker’s positive assessment is revealed in three different aspects. When conversational participants put their positive talk forward, they make the consistent use of repetition, the frequent use of nonverbal marks, and the simplified use of words or sentences. It is also observed whether there exists a discrepancy in the assessed subjects. In the case of YouTube characters appearing in video like hosts or customers, favorable or positive talks are presented at the early stage of live chatting and the length of their talk is mainly short and simple with consistently analogous flow to others. On the other hand, when the assessed subject is the content itself, the participants usually tend to post their opinion at length and more subjectively with little regard to the others’ attitude of assessment. Although not all, these points of results are assumed to be distinctive characteristics discovered under the online communicative circumstance, compared to face-to-face communication.
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