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정보 제공을 통한 건물에너지 절약 행동 유발에 관한 실험

Observational Study of Nudging Occupants’ Energy Saving Behavior

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주제분류기타공학

초록

As a measure to reduce energy consumption in buildings, the high performance of the outer skin and the high efficiency of the facility system are attracting attention to induce changes in the behavior of the inmates. A methodology in the field of behavioral science, so-called nudge, is being considered as an energy-saving measure. However, most of the existing empirical experiments are aimed at housing, which can be attributed to the fact that individual energy conservation acts as an economic incentive, making it easier to achieve its effect. This study reports the results of empirical experiments on energy saving in public spaces by nuts, which, so far, includes few examples. The experiment was conducted on 33 people in a university laboratory. The existing energy consumption patterns were measured for one month; only a few workers were regularly informed of the energy usage for two months, and the resulting changes in the energy consumption patterns were measured. The provision of energy consumption information has shown to increase the probability of energy saving, and it is particularly effective in promoting the energy-saving behavior of those willing to save energy.

Abstract

As a measure to reduce energy consumption in buildings, the high performance of the outer skin and the high efficiency of the facility system are attracting attention to induce changes in the behavior of the inmates. A methodology in the field of behavioral science, so-called nudge, is being considered as an energy-saving measure. However, most of the existing empirical experiments are aimed at housing, which can be attributed to the fact that individual energy conservation acts as an economic incentive, making it easier to achieve its effect. This study reports the results of empirical experiments on energy saving in public spaces by nuts, which, so far, includes few examples. The experiment was conducted on 33 people in a university laboratory. The existing energy consumption patterns were measured for one month; only a few workers were regularly informed of the energy usage for two months, and the resulting changes in the energy consumption patterns were measured. The provision of energy consumption information has shown to increase the probability of energy saving, and it is particularly effective in promoting the energy-saving behavior of those willing to save energy.

참고문헌 (6)

  1. Ayres, I., "Evidence from Two Large Field Experiments That Peer Comparison Feedback Can Reduce Residensial Energy Usage", The Journal of Law Economics, and Organization, 29(5), pp.992~1022 (2013)
  2. 최미경, "에너지 절감의 행동 변화를 유도하는 ‘아파트 관리비 고지서 리디자인’에 관한 연구", 한국디자인문화학회지, 17(2), pp.583~598 (2011), 한국디자인문화학회
  3. 김상태, "메시지 유형에 따른 숙박시설 잠재적 이용객의 에너지 절약 태도와 행동의도 비교", 관광연구, 28(4), pp.177~193 (2013), 대한관광경영학회
  4. 정수진, "공동주택 거주자의 에너지사용의식에 따른 에너지사용행동 특성분석", 한국주거학회논문집, 24(3), pp.37~44 (2013), 한국주거학회[DOI]
  5. 신영준, "에너지 절약 행동에 대한 횡단적 연구", 에너지기후변화교육, 7(2), pp.133~142 (2017), 에너지기후변화교육학회[DOI]
  6. Um, J. H., "Analysis and Case Studies of Reward Strategy Type for Energy Saving", Extended Abstracts of HCI Korea, pp.520~527 (2016)

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