PEST-SWOT-AHP 분석을 이용한 중소제조기업의 제조물책임 대응전략 수립
Developing Product Liability Response Strategies of SMEs using PEST-SWOT-AHP analysis
1
조회
0
다운로드
12
인용
0
참고문헌
키워드
초록
Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME’s PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME’s PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.
Abstract
Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME’s PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME’s PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.
참고문헌 (22)
- 장한수, "PEST-SWOT-AHP 방법론을 적용한 국가 과학기술 전략 수립에 관한 연구: 핵융합 연구개발 사례를 중심으로", 기술혁신학회지, 15(4), pp.766~782 (2012), 한국기술혁신학회
- Cho, G. T., "Analytic Hierarchy Process" (2003), DongHyeon Press
- Choi, S. W., "Product Liability Prevention by ISO9001:2000 Quality Management System", Journal of Korea Safety Management and Science, 2(2), pp.57~69 (2000)
- 고현우, "SWOT", AHP 분석을 이용한 민간인증제도 활성화 전략, 2009, pp.32(2), 104~111[DOI]
- 홍한국, "S사의 PL대응전략 및 시스템에 관한 연구", 품질경영학회지, 31(1), pp.62~75 (2003), 한국품질경영학회
- 진문석, "제조물책임법에 대한 안경사의 인식도 조사 연구", 대한시과학회지, 11(4), pp.315~322 (2009), 대한시과학회
- 주종미, "제조물책임법과 스포츠산업의 대응방안", 한국스포츠산업경영학회지, 15(3), pp.85~99 (2010), 한국스포츠산업경영학회
- 김홍배, "PL(Product Liability) 예방을 위한 디자인 접근체계에 관한 연구", 기초조형학연구, 4(1), pp.292~307 (2003), 한국기초조형학회
- Kurttila, M., "Utilizing the Analytic Hierarchy Process(AHP) in SWOT Analyze : a hybrid method and its application to a forest-certification case", Forest policy and Economics, 1(1), pp.41~52 (1999)
- 권영국, "제품안전을 위한 제조물책임(PL)에 관한 연구", 산업공학(IE interfaces), 15(2), pp.4~146 (2002), 대한산업공학회
- Lao, G., "Risk Analysis of Third-Party Online Payment Based on PEST Model, 2009", Management and Service Science 2009 International Conference, pp.1~5 (2009)
- 이중만, "계층분석을 활용한 글로벌수준의 스마트 IT창업생태계 활성화 모형개발", 디지털융복합연구, 11(5), pp.73~81 (2013), 한국디지털정책학회
- 이중만, "계층분석을 활용한 창의적 SW인재양성 정책방향 도출", 디지털융복합연구, 11(10), pp.95~102 (2013), 한국디지털정책학회
- 이상미, "제조물 책임법(Product Liability)에 대한 외식업체의 대응방안", 한국콘텐츠학회 논문지, 5(5), pp.219~227 (2005), 한국콘텐츠학회
- 박주식, "PL(제조물책임법)시행에 따른 국내 중소기업 대응 방안에 관한 연구", 대한안전경영과학회지, 4(1), pp.81~92 (2002), 대한안전경영과학회
- Ree, S. B., "Protection and Defence of Manufacturing Company for Production Liability Law", Journal of the Korean Society for Quality Management, 25(4), pp.140~153 (1997)
- 배성민, "STATUS OF PRODUCT LIABILITY AND ITS RESPONSE SYSTEM OF SME MANUFACTURING COMPANY OF KOREA", ANQ CONGRESS 2013, pp.55~55 (2013), Asia Network for Quality (ANQ)
- 서준혁, "AHP기법을 활용한 제조물책임 대응시스템 구축요인의 전략적 우선순위 도출에 관한 연구", 품질경영학회지, 42(2), pp.235~252 (2014), 한국품질경영학회[DOI]
- Seo, J.H., "Strategies for SMEs based on a PEST-SWOT-AHP Analysis in Response to the Introduction of the Product Liability Law", 2014Korean Society for Quality Management conference
- Seo, J. H., "The Establishment of Product Liability Response Strategies of SMEs using Analytic Hierarchy Process analysis", Korean Institute of Industrial Engineers Joint Conference, (4), pp.3783~3786 (2015)
- Song, J.H., "Product Libility Law and Corporate Strategies" (2002), Seongandang Publisher
- Zhu, L., "Investigation of China’s bio-energy industry development modes based on a SWOT-PEST model", International Journal of Sustainable Energy, 34(8), pp.552~559 (2015)