블루오션 전략을 활용한 강소기업의 신제품 개발이경영성과에 미치는 영향에 관한 연구- 식품제조업체를 중심으로 -
A Study on the Impact on Management Performance of Hidden Champions Using Blue Ocean Strategy to Develop a New Product- Focusing on Food Manufacturers -
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.
Abstract
This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.
참고문헌 (20)
- 배현기, "벤처기업의 글로벌 경쟁우위 확보 전략", 한국경영공학회지, 19(3), pp.87~119 (2014), 한국경영공학회
- 차영태, "경영혁신형중소기업의 혁신활동이 경쟁우위와 경영성과에 미치는 영향에 관한 연구", 한국경영공학회지, 20(3), pp.87~103 (2015), 한국경영공학회
- Cooper, R. G., "An Investigation Into the New Product Process-Steps, Deficiencies, and Impact", Journal of Product Innovation Management, 3(2), pp.71~85 (1986)
- Cooper, R. G., "Resource Allocation in the New Product Process", Industrial Marketing Management, 17(3), pp.249~262 (1988)
- Cooper, R. G., "New Product Performance and Product Innovation Strategy", Research Management, 29(3), pp.17~25 (1986)
- Cooper, R. G., "The Dimensions of Industrial New Product Success and Failure", Journal of Marketing, 43(3), pp.93~103 (1979)
- Cooper, R, "Wining at New Product : Accelerating the Process from Idea to Launch" (1993), Addison-Wesley Publishing Co,
- Crawford, C.M., "New Product Management", pp.541~ (1991), Rechard D. Irwin
- Day, G. S., "Assessing Advantage : A Framework for Diagnosing Competitive Superiority", Journal of Marketing, 52(2), pp.1~20 (1988)
- Gu, G. W., "A Study on Corporate Growth through Blue Ocean Strategy", Journal of Creation Education, 7(7), pp.49~63 (2005)
- 장희석, "프로젝트 단계별 리스크 요인들의 우선순위 분석 : ICT(정보통신기술)산업 분야의 신제품 개발 프로젝트를 중심으로", 한국산업경영시스템학회지, 41(3), pp.72~82 (2018), 한국산업경영시스템학회[DOI]
- 김지대, "블루오션 신제품개발 전략에 관한 실증연구", 기술혁신연구, 15(1), pp.27~63 (2007), 기술경영경제학회
- Kim, J. K., "A Study on the Successful Implementation of the Blue Ocean Strategy", Korean Journal of Regional Development, 6(2), pp.82~96 (2007)
- Kim, W.C., "Blue Ocean Strategy" (2005), Kyobo Bookstore
- Kotler, P, "Marketing Management" (2000), Prentice-Hal, Inc
- Success Factors Analysis of New Product Development : Success Factors Analysis of New Product Development : Holistic perspective, "Lee, B.Y.", Korea Industrial Technology Foundation, ~ (2007)
- 이경원, "지식창조, 혁신을 위한 블루오션 전략과 트리즈의 전술적 활용", 지식경영연구, 8(2), pp.1~16 (2007), 한국지식경영학회[DOI]
- 유지현, "유도계획과 QM 도구들을 활용한 신제품 개발과정의 혁신 전략", 한국산업경영시스템학회지, 40(4), pp.78~86 (2017), 한국산업경영시스템학회
- Scheuing, E. E., "New Product Management" (1989), Meril Publishing Co
- 송창용, "비즈니스 진화에 기초한 블루오션 전략캔버스의 개선에 관한 연구", 한국산업경영시스템학회지, 35(3), pp.210~216 (2012), 한국산업경영시스템학회