농·특산물 구매만족도 향상을 위한 포장디자인 개선에 관한 연구
A Study on improving packaging design for Farm·Specialty purchase satisfaction
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초록
This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm·specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm·specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm·specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm·specialty products showed that the important factors of package design are easiness of transport·handling, easiness of storage, and functionality of packaging materials.
Abstract
This study clarified the correlation between the satisfaction of farm experience village visitors and the package design of farm·specialty products and identified the factors to consider when improving the package design. It was found that the satisfaction with package design when purchasing farm·specialty products affected the satisfaction of farm experience village visitors. In case of farm experience village visitors, they were more satisfied with the purchase when they were satisfied with the package design of farm·specialty products they purchased. The results of analysis of correlation between the satisfaction of farm experience village visitors and the improvement of package design of farm·specialty products showed that the important factors of package design are easiness of transport·handling, easiness of storage, and functionality of packaging materials.
참고문헌 (14)
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