농업․농촌 6차 산업 활성화를 위한 농촌관광마을 농특산품 포장디자인 현황분석 및 개선방안 연구

Abstract

Toward paradigm of 6th industry as principal agent based on agriculture currently, rural areas sightseeing is in the state of vitalization as present progressive. But compare to this, despite the fact that packing design of agricultural specialty is directly related to revenue growth of farming families, its packing condition and completeness of packing design is very insufficient. For that, this research conducted field investigation and FGI toward 50 sightseeing villages in rural areas that are supported by rural area sightseeing business from government sector. And also we tried to analyze its present condition objectively and tried to propose improvement plan by analysis of frequency analysis, I.R.I color image scale positioning analysis by categorizing their characteristic by whether it is a brand or not, material, form, use, item and color through extracting packing design sample of 100 agricultural specialty. As result of FGI, they were using village sticker label since satisfaction level of packing design condition is low and they felt burden-some for expenditure of having packing design for every items according to trait of small quantity production but figured out basic information were not written. According to item trait of living organism, processed goods and ETC as well as packing condition, need for separate packing depends on usage was investigated. Having its own brand were rare according to the result of present condition analysis, it was analyzed that materials were mostly papers which is easiest to get and have advantage for various structure designing, it's proper to consider form of agricultural specialty but it was analyzed as they are using ordinary quadrangle structure due to burden on designing cost, lack of information and ETC. General selling was the most for its usage, yellow and white are the mostly used colors in terms of frequency rate. Based on result of this research, we suggested improvement plan for education for village standardization usage, necessity of label marking, development of packing design on its usage, proposal on law and system improvement for production and selling of processing type.