中國 成人女性의 韓國産 패션製品 認知度에 關한 硏究

Abstract

The object of this study looks into the awareness and satisfaction about Korean fashion product ofChinese adult women inhabited in China, by comparing with foreign fashion product.The questionnaire used as a method of measurement, and the sample was 848 Chinese women from20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System)program, Frequency Analysis, ANOVA, Duncans Multiple Range Test was also executed.The results from the study were as follows:1. The preference about Korean fashion product of Chinese women is higher than American, English andJapanese fashion product, but is lower than Italy, French and Chinese fashion product in each age.2. About the quality, design, services satisfaction and brand reputation of Chinese adult women, Italyproduct is first ranked and Korean, Chinese is followed.3. About the possession item on Korean fashion product of Chinese adult women, younger and youngerchinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most.4. About the recognition on Korean fashion product of Chinese adult women, younger and youngerpreferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical .5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significantdifference on age, residential district and occupation.