中國 男性 消費者의 韓國産 衣類패션 製品에 關한 認知와 滿足度 軟球

Abstract

The purpose of this study was to investigate Chinese mens perception and satisfaction on Koreanapparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863questionnaires were analyzed by mean and percentage with SPSS 10.0.The results of this study were as follows:Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japanbrand. Over age fifties of Chinese men preferred Korean brand to the other ages.Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class,qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparelproducts.Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, residentfrom Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Koreanapparel products than the others.