The Difference of Perception of High School Girl Image according to Hair Style and Perceiver’s Generation
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초록
The purpose of this study was to investigate the effects of the hair style, and perceiver’sgeneration on the perception of a high schoolgirl's image. A quasi-experimental method byquestionnaire was used. The subjects were 253 high schoolgirls and their mothers living inJinju. The data were analyzed by using frequency, factor analysis, Cronbach’salpha-reliability coefficient, three-way ANOVA, and Duncan’s multiple ranges test. The highschoolgirl’s image was derived in five dimensions by factor analysis: schoolgirl look,prettiness, individuality, activeness, and cuteness. In the image based on the hair length, itwas assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On theother hand, the bobbed hair style was assessed as cuter than styles of other lengths. Forthe bangs, the short bangs were found to more school-girl look and cuter than the longbangs. The mother group, whose ages were older than that of the other group, evaluatedthat the stimulative pictures had more school-girl look, individuality, prettiness, activenessand cuteness, compared to how the school girl group evaluated. It was shown that thegeneration gap produced different opinions about the stimulative pictures. Therefore hairstyle, bangs style, and difference in generations were found to be the variables affectingperception of high school girl image.
Abstract
The purpose of this study was to investigate the effects of the hair style, and perceiver’sgeneration on the perception of a high schoolgirl's image. A quasi-experimental method byquestionnaire was used. The subjects were 253 high schoolgirls and their mothers living inJinju. The data were analyzed by using frequency, factor analysis, Cronbach’salpha-reliability coefficient, three-way ANOVA, and Duncan’s multiple ranges test. The highschoolgirl’s image was derived in five dimensions by factor analysis: schoolgirl look,prettiness, individuality, activeness, and cuteness. In the image based on the hair length, itwas assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On theother hand, the bobbed hair style was assessed as cuter than styles of other lengths. Forthe bangs, the short bangs were found to more school-girl look and cuter than the longbangs. The mother group, whose ages were older than that of the other group, evaluatedthat the stimulative pictures had more school-girl look, individuality, prettiness, activenessand cuteness, compared to how the school girl group evaluated. It was shown that thegeneration gap produced different opinions about the stimulative pictures. Therefore hairstyle, bangs style, and difference in generations were found to be the variables affectingperception of high school girl image.
참고문헌 (32)
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