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통속 주간지 『선데이 서울』 화보와 기사에 나타난 여성이미지와 패션 -1968년 창간호부터 1971년 168호까지-

Women’s Image and Fashion Expressed in Popular Weekly Magazine ‘Sunday-Seoul’ -From First Issue, 1968 to 168 Issue, 1971-

박혜원
한국패션비즈니스학회|2019.11|패션 비즈니스 (Journal of Fashion Business)|제23권 제5호|pp. 31-47|DOI https://doi.org/10.12940/jfb.2019.23.5.31

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참고문헌

키워드

선데이서울sexual image섹슈얼 이미지미니 스타일모던 엘레강스탈성적 유행무관심Sunday-Seoulmini stylemodern elegancede-sexualization indifference fashion
주제분류생활과학

초록

This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine ‘Sunday-Seoul’. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women‘s fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women’s images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image ‘industrial laborer’ which was placed in the blind spot of interest. The characteristics of fashion which appeared in ‘Sunday-Seoul’ were ‘uniform modern elegance’ based on neat mini-style, and ‘sexual image of exposure fashion’ which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion’.

Abstract

This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine ‘Sunday-Seoul’. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women‘s fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women’s images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image ‘industrial laborer’ which was placed in the blind spot of interest. The characteristics of fashion which appeared in ‘Sunday-Seoul’ were ‘uniform modern elegance’ based on neat mini-style, and ‘sexual image of exposure fashion’ which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion’.

참고문헌 (50)

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  43. "Star in Han-Bok" (1971)[URL]
  44. "Tendency of prints on cover models clothing"[URL]
  45. "The birth of a female judge, mom" (1970)[URL]
  46. "The daughters of my family" (1971)[URL]
  47. "Topless, hipless" (1971)[URL]
  48. "When a woman is alone" (1971)[URL]
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관련 논문AI추천

『선데이 서울』에 나타난 여성의 유형과 표상박성아한국학연구소 · 한국학연구2010 · 제22호『선데이서울』에 나타난 여성, 섹슈얼리티 그리고 1970년대박세현, 임종수한국문학연구소 · 한국문학연구2013 · 제44호20세기 후반 한국 여성의 화장 문화와 화장 이미지 연구김민제, 박혜원한국패션비즈니스학회 · 패션 비즈니스2011 · 제15권 제4호2000년 이후 한국 남녀 패션 잡지에 표현된 여성성과 남성성에 관한 연구- 포카다트, 스트라이프, 체크 문양을 중심으로 -최경희복식문화학회 · 복식문화연구2008 · 제16권 제1호남성 패션잡지 표지에 나타난 여성모델 이미지 변화와 의미 분석권지안, 임은혁한국의상디자인학회 · 한국의상디자인학회지2015 · 제17권 제2호1970년대 한국여성의 사회적 이미지와 메이크업 특성 연구김영희, 박혜원한국패션비즈니스학회 · 패션 비즈니스2008 · 제12권 제4호

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