미용관련교육기관의 교육서비스 품질이 재등록 의도에 미치는 영향
Effects of the Education Service Quality of Beauty Educational Institutions on Re-Registration
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Everyone has the desire to be well shaped. Modern people in the 21st century utilize theirexternal appearance as a tool to express their personalities and social activities for theimprovement of cultural life and the acceleration of information transfer. The expression ofbeauty is a method of communication from the view point of creation in addition to theexchange of meaning & value, and it has become a method of image transfer due to theincreased desire for a better appearance. The beauty industry was established in 1948 bythe execution of the 1st hairdresser's license test, and has been developed in full scalethrough the enactment of the public health control act. Therefore, beauty education iscurrently qualitatively and quantitatively developed, and the educational role of the beautyinstitute has expanded to include training beauty professionals. Private beauty institutesprovide students with beauty related education in preparation for the national technicalqualification examinations or private beauty association tests. These beauty educationopportunities enable aspiring beauticians to attend various beauty competition events andacquire a sense of accomplishment. The purpose of this study was to determine how thequality of the beauty educational institutes affects the re-registration rate, and to analyzethe effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as ‘lecturesatisfaction', ‘internal environment satisfaction', ‘facility satisfaction', and ‘tuitionsatisfaction' are significantly related to the rate of re-registrations, with ‘lecturessatisfaction' especially having the largest influence on re-registration.
Abstract
Everyone has the desire to be well shaped. Modern people in the 21st century utilize theirexternal appearance as a tool to express their personalities and social activities for theimprovement of cultural life and the acceleration of information transfer. The expression ofbeauty is a method of communication from the view point of creation in addition to theexchange of meaning & value, and it has become a method of image transfer due to theincreased desire for a better appearance. The beauty industry was established in 1948 bythe execution of the 1st hairdresser's license test, and has been developed in full scalethrough the enactment of the public health control act. Therefore, beauty education iscurrently qualitatively and quantitatively developed, and the educational role of the beautyinstitute has expanded to include training beauty professionals. Private beauty institutesprovide students with beauty related education in preparation for the national technicalqualification examinations or private beauty association tests. These beauty educationopportunities enable aspiring beauticians to attend various beauty competition events andacquire a sense of accomplishment. The purpose of this study was to determine how thequality of the beauty educational institutes affects the re-registration rate, and to analyzethe effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as ‘lecturesatisfaction', ‘internal environment satisfaction', ‘facility satisfaction', and ‘tuitionsatisfaction' are significantly related to the rate of re-registrations, with ‘lecturessatisfaction' especially having the largest influence on re-registration.
참고문헌 (7)
- Cha, S., "A study on the measurement of educational service quality", Koreanische Zeitschrift fuer Wirtschaftswissenschaften, 20, pp.81~110 (1999)
- Kim, K., "A study on the influence of the quality of service education on education satisfaction and the orientation of customers", 2005, pp.19~39 (2005), Korea Academic Society of Tourism Management
- Kim, Sunyoung, "The effect of education service quality on beauty academy satisfaction and consumption behavior", 석사, pp.2011
- 김성남, "美容서비스品質 知覺이 購買行動에 미치는影響 分析", 패션 비즈니스, 10(1), pp.106~119 (2006), 한국패션비즈니스학회
- Kim, W., "A study on factors influencing the satisfaction of educational service", 석사, pp.2002
- Lee, Saerom, "Studies on satisfaction with working environment according to work type among trainees of beauty academies", 석사, pp.2011
- Lee, Sungju, "Influence of educational service quality factors on repurchase intention in private leading institute industry", 석사, pp.2007