Correlation Analysis of Loneliness and Addiction to Shopping Using Online Media
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As the frequency of individuals' Internet access increases, the time spent shopping through social networking services (SNS) tends to gradually rise. If the main purpose of SNS users is to form relationships with an unspecified number of people, it can be assumed that individuals may experience loneliness that is difficult to overcome, despite having a strong desire for intimacy in reality and being immersed in shopping via SNS. This study aimed to examine the correlation between shopping addiction (including SNS addiction, Internet addiction, and smartphone addiction) and loneliness, and to explore the nature of the relationship between these variables as they relate to Internet media. For the study, ten papers and eleven samples were ultimately selected through three research collection processes. A meta-analysis was conducted to analyze the effect sizes associated with the correlation between loneliness and each variable, using Cohen (1988) criteria for effect size. The results of the meta-analysis indicated that the correlation between shopping addiction and loneliness related to Internet media showed a moderate effect size. Additionally, loneliness and SNS addiction demonstrated a small effect size, whereas Internet addiction and smartphone addiction exhibited a moderate effect size. These findings suggest that future research on the relationship between shopping addiction and loneliness should place greater emphasis on Internet addiction and smartphone addiction. Based on these results, the significance and limitations of this study were discussed, and proposals for follow-up studies were made.
Abstract
As the frequency of individuals' Internet access increases, the time spent shopping through social networking services (SNS) tends to gradually rise. If the main purpose of SNS users is to form relationships with an unspecified number of people, it can be assumed that individuals may experience loneliness that is difficult to overcome, despite having a strong desire for intimacy in reality and being immersed in shopping via SNS. This study aimed to examine the correlation between shopping addiction (including SNS addiction, Internet addiction, and smartphone addiction) and loneliness, and to explore the nature of the relationship between these variables as they relate to Internet media. For the study, ten papers and eleven samples were ultimately selected through three research collection processes. A meta-analysis was conducted to analyze the effect sizes associated with the correlation between loneliness and each variable, using Cohen (1988) criteria for effect size. The results of the meta-analysis indicated that the correlation between shopping addiction and loneliness related to Internet media showed a moderate effect size. Additionally, loneliness and SNS addiction demonstrated a small effect size, whereas Internet addiction and smartphone addiction exhibited a moderate effect size. These findings suggest that future research on the relationship between shopping addiction and loneliness should place greater emphasis on Internet addiction and smartphone addiction. Based on these results, the significance and limitations of this study were discussed, and proposals for follow-up studies were made.
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