경북한우산업의 발전과 협동조합의 역할
A Development Plan of Hanwoo Industry in the Geyongbuk Province and the Role of the Co-operatives
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초록
Geyongbuk Province has a bigger number of Hanwoo raising farms and is raising greater number of Korean cattle than any other province in Korea. This proves that the province is the optimum region for raising Hanwoo.The concern of the Hanwoo raisers is focused on differentiation from imported meat and its orientation for the strategy is pressed on eco-friendly environment and on producing best quality of meat. About 200 beef brands are on business with the image of these in the beef market. A brand will be competitive when it is equipped with a standard level of quality and a size with sustainable supply system for a certain long period of time. But the present beef market is mostly occupied by small-sized brand industries.Recently several wide-area brands are launched in the dimension of province level. Advent of the province to the brand industry will have two benefits. It will enhance added value utilizing large-scale production and it will hold its reputation steadfast making a specific region a major production area. Therefore when firm solidarity is made among the beef cattle raising farmers and high investment is encouraged by the local government and the Cooperatives of Agriculture and Livestock for the establishment of infrastructure, and a variety of ideas infused with local characteristics activates, competitiveness will be enforced by far in the Hanwooof Geyongbuk Provinceinthemarket. It will be the role of the Co-operatives to develop wide-area brands in the level of province for standardized quality hence establish stable growth in the Hanwoo market.
Abstract
Geyongbuk Province has a bigger number of Hanwoo raising farms and is raising greater number of Korean cattle than any other province in Korea. This proves that the province is the optimum region for raising Hanwoo.The concern of the Hanwoo raisers is focused on differentiation from imported meat and its orientation for the strategy is pressed on eco-friendly environment and on producing best quality of meat. About 200 beef brands are on business with the image of these in the beef market. A brand will be competitive when it is equipped with a standard level of quality and a size with sustainable supply system for a certain long period of time. But the present beef market is mostly occupied by small-sized brand industries.Recently several wide-area brands are launched in the dimension of province level. Advent of the province to the brand industry will have two benefits. It will enhance added value utilizing large-scale production and it will hold its reputation steadfast making a specific region a major production area. Therefore when firm solidarity is made among the beef cattle raising farmers and high investment is encouraged by the local government and the Cooperatives of Agriculture and Livestock for the establishment of infrastructure, and a variety of ideas infused with local characteristics activates, competitiveness will be enforced by far in the Hanwooof Geyongbuk Provinceinthemarket. It will be the role of the Co-operatives to develop wide-area brands in the level of province for standardized quality hence establish stable growth in the Hanwoo market.
참고문헌 (9)
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