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정선군 한우산업의 발전방향에 관한 연구 - 사육두수 확대를 중심으로 -

A Study on The Development Plan of Korean Cattle Industry in Jeongseon : In Case of Increasing Scale

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주제분류축산학

초록

Jeongseon-gun had 892 Korean beef cattle farmers, and had 9,180 Korean beef cattle in September, 2010. Average fed cattle by farm was less than 20 heads. The small scale breeding ratio was higher than the case of Gangwon-do and the average country level. Jeongseon-gun tries to increase the beef cattle to 20,000 in oder to increase farm income. The purpose of the study is to analysis the farmer's intention to the increasing feed scale. Data were collected by questionnaire. Frequency analysis, factor analysis and cluster analysis were used to analyze. In the results of frequency analysis, about 92% respondents were agreed to expand the increasing scale to 20,000 heads. In order to accomplish the goal, about 63% respondents wanted complex for Korean native cattle breeding. About 62% respondents had intention to increase the feeding cattle heads. In the results of factor analysis, four factors were derived as "Government support", "Infrastructure construction", "Brand development" and "Construction logistics system". In the results of cluster analysis, three clusters were derived as "group that does not need support from the government", "group that needs construction of logistics system" and "group that needs support system".

Abstract

Jeongseon-gun had 892 Korean beef cattle farmers, and had 9,180 Korean beef cattle in September, 2010. Average fed cattle by farm was less than 20 heads. The small scale breeding ratio was higher than the case of Gangwon-do and the average country level. Jeongseon-gun tries to increase the beef cattle to 20,000 in oder to increase farm income. The purpose of the study is to analysis the farmer's intention to the increasing feed scale. Data were collected by questionnaire. Frequency analysis, factor analysis and cluster analysis were used to analyze. In the results of frequency analysis, about 92% respondents were agreed to expand the increasing scale to 20,000 heads. In order to accomplish the goal, about 63% respondents wanted complex for Korean native cattle breeding. About 62% respondents had intention to increase the feeding cattle heads. In the results of factor analysis, four factors were derived as "Government support", "Infrastructure construction", "Brand development" and "Construction logistics system". In the results of cluster analysis, three clusters were derived as "group that does not need support from the government", "group that needs construction of logistics system" and "group that needs support system".

참고문헌 (9)

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  4. 이충기, "카지노방문객 시장세분화 연구: 방한 일본 및 중국 관광객을 대상으로", 호텔경영학연구, 20(1), pp.159~172 (2011), 한국호텔외식경영학회
  5. Shin, H. S., "Development strategy for Hi-Lok Hanwoo brand meat in Gangwon-do", Journal of Agricultural, Life and Environmental Sciences, 20, pp.97~118 (2009)
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  7. 정경수, "한우산업 유통개선과 소비자 선호 변화", 농업경영.정책연구, 39(2), pp.283~296 (2012), 한국농식품정책학회[DOI]
  8. 이정자, "중국 5성급 호텔의 고객만족과 행동의도에 대한 서비스 품질의 영향: 백두산 지역을 중심으로", 호텔경영학연구, 21(1), pp.21~35 (2012), 한국호텔외식관광경영학회
  9. 송영한, "횡성축협한우의 구매행동에 영향을 미치는 요인 분석", 농업경영.정책연구, 39(2), pp.170~193 (2012), 한국농식품정책학회

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