관광브랜드 지수 향상을 위한 해외 우수관광청 웹사이트 시각요소 분석

Abstract

Website business, product, institution, service, and brand development experience to provide the discrimination is a powerful and successful medium. Country Brand Index 2008 released index of the tourism sector as a tourist have national ranking of 50 countries, Korea ranked the lowest level 43. Korea developed its own brand identity, and discrimination, focusing on promoting it and will help enhance the city or country to improve the image. This research through the Internet, face by a tourist's first impression of the national brand website in the near space tourist areas with a high index of top 10 countries to analyze the visual elements of Tourism website. Webidentiti, slogan, style, color, photos, multimedia, etc. Look at the results of six kinds of visual elements for the development of each country's unique identity, a consistent message, delivered through the hard to find, but a similar feeling, through the design and implementation of diversity is that it has. The Korea Tourism Organization's website is based on the characters too much information-oriented concept of the website as a whole and what is not clear, as Korea's unique image to differentiate it should be considered to be a priority.