로하스 사회에서 유기농 과자 패키지의 발전 방향에 관한 연구

Abstract

The friendly-environment products customers and users appeared because people had high interests about the environment pollution. The friendly-environment package was introduced after people suggested a lot of solutions about it. As a result of it, there are evidently movements in the snack companies which were in a power of purchase in the package design. Since the well-being became the trend, a lot of the organic products were sold in the market. The research of the design of the organic snacks focuses on giving ways of it by analyzing the trend, the current state, and characteristics of them. For this one, I would like to understand the characteristics of the organic package by referring to domestic and foreign literature, and surveying 8 organic products from our market and 5 organic products from the another country in regard to characteristics, brand, color, and layouts of design. I analyzed it through ‘Ventilation of Design Elements according to Analysis’. I would like to give the developed ways by drawing some problems from the current organic package through the survey from 20~30s which focuses on 5 keys ; natural, trust, hand-made, mild and wild. These result of the research can provide LOHAS customers not only with positive data, but also with the information which help to reinforce the friendly- environment imagine of the corporation, and raise their awareness about the environment.