웰빙 트렌드의 특성을 고려한 패키지디자인의 Color에 관한 연구 : 유기농 쿠키브랜드 중심으로

Abstract

Modern society, consumers of the quality of life rose to a high level of interest. The advent of a mature society to pursue the spiritual richness and to improve the quality of life and physical and This is considered important to a healthy diet mental well-being of a healthy life, to stand well-being and this one reminded of the important cultural patterns. This is the focus of well-being, all interested in human health and safety, as well as human voice and the understanding of nature and the environment will increase in the move reflects the increasing frequency of use of color. In recent years, the stability issues frequently emerged in the food well-being, organic, slow food, and social trends that make up the holding is currently the fastest growing age. These days, if you go to department stores or mart only without synthetic additives, organic cookies, and drinks made with organic ingredients are filled. Increasing income and material wealth have become the rational consumption patterns of consumption, as consumption has shifted from the emotional. Consumers' tastes and needs, as well as diversifying the product quality and price discrimination, brand, design, color, images in a way that values and emotions are changing. Accordingly, beyond the conventional stereotypes of color than the color of products being used are showing. The purpose of this thesis is so considering the attributes of a healthy trend as the green color of a brand of cookies, organic colors like green, organic cookies, prefer to try to analyze the overall color of branded products that affect the purchasing behavior in the analysis.