캘빈 클라인 브랜드 인테리어 직물에서 보이는 일본 문화적 특징과 의의

Abstract

In modern society, there is an increasing global trend of cultural fusion that combines elements from diverse ethnic backgrounds based on mutual appreciation. The brand’s designs express this contemporary cultural phenomenon, and the textile design industry is on the leading edge in terms of reflecting this current cultural trend and influencing contemporary lifestyles. The purpose of this study is to be used as basic data to develop textile designs for modern times based on the demands of globalization by understanding the cultural aspects of this new trend and analyzing the multi-cultural features of Calvin Klein interior textile design. The methods of research are based on theoretical considerations derived from a survey of the literature on brand design publications, culture publications, and academic journals; and by an examination of the Japanese cultural features in Calvin Klein interior textiles from PR materials and AD photos of Calvin Klein interior textiles which were gathered from the Calvin Klein homepage and related web sites. The colors grey, blue, and brown were the main casting colors in Calvin Klein interior textiles, and Japanese traditional patterns and geometric patterns taken from kimonos and obis were used. There were also a large number of asymmetrical compositions configured in the design, and some uses of distinctive textures and weaving techniques, which also appeared in the modern textiles of Japan. Calvin Klein interior textile design has been projecting contemporary cultural trend to the gentrified living culture in the form of cultural fusion of East and West as a response to social and cultural needs of modern people. The fusion culture created by the combination of complementary values ​​and aesthetics has been welcomed by modern people, and it forecasts a direction for the future globalization of culture. It is necessary to strive for researching cultures that can be shared with the world. Thus Korea must highlight its unique cultural identity in the field of textile design as it aims for creating textiles that have a global appeal.