한국과 중국의 침구 디자인 특성 연구 – 침구 텍스타일 디자인 비교분석을 중심으로 -

Abstract

Due to the rapid growth of the Chinese textile market, Korean bedding companies are activelypursuing to enter the Chinese market, but they have not made much progress. The subject ofthis study is to find a strategy for successful entry into the Chinese market by comparing andanalyzing the bedding designs of Korea and China. The target is a new product launched in2018 by three domestic bedding brands and Chinese bedding brands, and I collected 94 localbrands and 65 Chinese brands from each brand's webpage from March 15, 2018 to March 30,2018. For design analysis, the data collected were analyzed by establishing an analysis systemof the motif type, expression type, layout, and arrangement type of color. The results are asfollows. 1)Geometric patterns showed the highest rate of use for design motif in Korea, whileChinese brand used plant patterns and complex patterns the most. 2)Korea used formalexpressions and China used realistic expressions as the main way to express motif of patterndesign. 3)Both countries used the most regular layout. However, compared to Korea, China useda fixed one motif arrangement much more often. 4) While both countries were trying to use thesame color scheme or similar color scheme, China rarely attempted neutral color arrangementcompared to Korea. The conclusions that can be made from these results are as follows: ForKorean brands to successfully enter the Chinese market, a strategic approach based on theunderstanding of characteristics of Chinese bedding design is needed. The characteristics are asfollows: 1)various and complex motifs rather than a single, repetitive motif 2)realistic anddetailed expressions 3)vivid and fancy color arrangement and traditional Chinese culture ofregarding symbolism as important. This study is meaningful in that it has derived the design anddifference of domestic bedding by researching the Chinese bedding design.