제주의 천연자원을 활용한 화장품 브랜드 사례 연구

Abstract

Natural heritage of Jeju Special Self-Governing Provinc e was selected as the New Seven Wonders of Nature in 2011, which is the representative image of Korea. This study focused on the innisfree, brand of cosmetics that is made of natural resources of Jeju island and exam ined the change of synesthesia image through storytellin g method by the 5 senses. Analysis model was made wit h specific properties by reconstructing ‘Product analysis (Story)+Product +Product effect(～ing) f or a course to become a storytelling of cosmetics. The co smetics container and package design were shown to 13 experts and analyzed by the questionnaire and checklist. The result of study shows synesthesia appeared visual i mages of raw material itself, sense of taste, smell, hearin g and touch in the order in the stage of Product analysis (Story), and sense of touch, sight, taste, smell and hearin g in the order in the stage of Product an d Product effect(～Ing). As a result, it shows cosmetics is the product to be used for the skin and expressed it as an image through strategic presentation. It also showe d if the symbol interpretation on the raw materials of pro ducts is done well through this study, expression and eff ect will be applied in dealing with product, thereby, loyalt y about products will be able to improve by increasing tr ust and satisfaction to the consumers. When storytelling will be achieved by using the feature of area and raw ma terials to the new cosmetics in the future, I do hope this study should be a basic research data for the change and application of an element of synesthesia.