농산물 Brand Identity Program에 대한 연구 - 농산물 공동브랜드의 지원정책과 전략방안을 중점으로 -

Abstract

Reentry about the brand the research is coming to be active from the tendency inside where the scholastic research of the designers who engage to a listening design looks better. About like this brand design the research listens at 2000 and the document western all economic side and management, as the keyword where the interest of urgent becomes the place charging in even the management side and design, is doing. Until heretofore like that middle about agricultural products recognition of the trademark few thing became the recognition with only the interpretation which is simple and was partial and was applied with the law to do and was come. The consequently relatively many brand is becoming development, the veterinarian brand which does not write together does not do often sees the actual condition. The research which sees leads and while causing of like this problem the approach which is politic is one the fact that comes to seem, arranges Brand identity program where in development of new area agricultural products appears from actual practical progress process leads and the process which comes to be produced at phase and by examines about the domestic agricultural products joint brand which follows in him problem point and developmental direction under presenting boil.