컬러치료에 기반한 건강기능식품의 패키지 디자인 제안

Abstract

Recently, as the interest level in well-being has been increased, the interest level in the healing was also increased, positioning healing as one of the culture code in a variety of fields. Among the measures for healing, the color therapy is the method to improve the patients’ health status affecting them physically as well as psychologically, whose efficacy has been proven. To do this, in this study, the package design has been proposed for the health functional food applying the color therapy to the design. The domestic health functional food was classified by the functions and their package design was analyzed among those with high sales volume goods in this study. The design was suggested applying the color harmony focusing on the colors that had been suggested by the color therapy. It is anticipated that the application of the color therapy in consideration with the function to the colors of health functional food package could impact the effectiveness of the goods and the health improvement so as to enhance the consumer satisfaction directly and indirectly, based on the suggestions in this study.