브랜드 이미지 강화를 위한 UI 디자인 및 관리시스템 개선방안 연구 - 경희대학교 사례를 중심으로 -

Abstract

As knowledge and sensitivity fusion emerge as core of competitive edge, universities of home and abroad among this period of knowledge based limitless competition society are actively dealing with changing environment for image competitiveness acquisition in viewpoint of market industry. To deal with this environment, by its 60th anniversary of establishment, Kyunghee university are scheming drastic change on its internal and external environment. For this what Kyunghee university is facing, and for the walking as prestigious university as targeted now, consistent and professional UI design and systematization of management system is required more than ever according to global standard and market situation. To build concrete image intensification strategy of Kyunghee university, this research looked at theoretical background about brand identity in terms of organization known as university, studied its traits and then deducted composition factor of UI. About factors that are visually revealed among these UI composition factors, we researched and analyzed about actual management condition of UI which is developed and managing from top 100 universities in the world and we discussed about the necessity UI system reestablishment of Kyunghee university. For that with new university insignia as the basis, we provided 3 types of design plan as descriptor form, character type and inescutcheon, as well as 5 management system improvement plan by classification of strategy such as composition, role, duty, operation and management of organization. Then we aggregated research result, described and then suggested prospective design development direction and henceforth supplementation research direction that accord with era environment.