대학이미지의 역사적 특성을 활용한 심볼마크, 로고디자인 개발 연구

Abstract

These days the universities in Korea try to renovate their images as a survival strategy which is recently instigated by many domestic changes such as the decrease of highschool graduates. A University's image becomes not only a crucial factor for attracting students, but also an effective way of running the institution. First, after reviewing previous studies on university images, this research draws a conclusion from the review. Second, a survey of the university insiders is analyzed, specifically prepared for this research. Finally the university's logo and symbol mark can be designed from the concept of the university, which is drawn by taking into account the conclusions of two analyses, and, as was mentioned, from the conceptualization of the university's image, factors of the image formation, and its historical features. A few points are to be mentioned from the procedure of conceptualization. First, the conceptualization can contain a passionate aspect. Prospective consumers can understand with admiration the value of a university from the meaning of symbol mark and logo. Second, a simple design of logo and symbol mark can convey immediately the image of university to potential consumers. Efficiently simple logo and symbol mark are created by reflecting aesthetic balance and proper blank within them, important elements of a good design. Finally, a unique touch and layout are added to what is initially conceived. The image along with the symbol mark and logo can be created as a tool for dealing with the current challenges and publicizing the university as a distinctive and respectable institution.