인쇄매체 타이포그래피의 조형언어 형식에 관한 연구

Abstract

In currently visual media environment, the mechanism forms are diverse and intensive so as to deliver the communication message to the audiences effectively. According to this change, the typography of print media design should be understood as the design factor and represent the visual interest and attention with formative difference as well as the simple ‘looking-good composition of characters’, and it demands the research on the visual expression method to make the consumers who see the advertisement recognize the message brand pursues instantly and persuasively. This research is to find the characteristics of the formative linguistic typography which functions as the key visual communication of our time through the print media design, and by suggesting the applicability, it is to suggest the theological base for the expansive forms of typography which is applied to the posters or advertisement designs in the future. For this purpose, it divided the types that formative linguistic typography is applied to print media design into three forms and analyzed four characteristics in detail. As a result, it drew the conclusion that the characteristics of formative linguistic typography have the formative linguistic association individually, and when they connect with each other and express their harmony, it has the synergy effect to maximize the efficiency of communication strengthening brand image.